Phase 3
Remove yourself from execution.
Phase 3 documents what works, hands it to a VA, and locks the system into a stable operating mode.
If Phase 3 feels uncomfortable, that’s the point.
Document
Every repeatable task
If you’ve done it three times, it becomes an SOP.
Assign
Clear ownership
VAs execute. You review. No overlap.
Stabilize
No new features
The system runs exactly as built.
What stops in Phase 3
- Manual fulfillment
- Explaining the system repeatedly
- Ad-hoc fixes
- “Just this once” exceptions
Phase 3 fails when you keep rescuing the system.
End state
You own the system. The system runs the work.
- Traffic flows to explanation
- Pricing makes the decision
- Intake triggers delivery
- Vault stores truth
You’re done building
From here, you maintain — or walk away.